TF brought in as PR consultant and to then to market and organise the series at late stage. Turned the events into a profitable venture and ensured coverage for each of the 6 Nationwide rounds at local media levels and also at National level with Virgin radio and the Express newspaper, as well as .tv, Sky, Channel 5 making the series the most successful events ever held on dryslope. Also co-managed entire event and crew/costings, produced effective working team and support material.
The successful formula of this concept event has now been adopted by the BSA for the new AIMS series. For more info on this years event go to www.thebsa.org